TLDR: Jordan Brand presents the Air Jordan 39, a cutting-edge basketball shoe that combines Michael Jordan's iconic style with the latest technology in sportswear. The shoe, which will make its debut in the 2024 NBA Playoffs, features a design inspired by the Air Jordan 9 and incorporates innovative ZoomX foam cushioning for enhanced performance.

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Jordan Brand makes significant strides in performance footwear with the introduction of the Air Jordan 39. Developed with input from Michael Jordan himself, the sneaker is designed to support quick changes of direction that are crucial in modern basketball. The Air Jordan 39 pays tribute to the legacy of its namesake, with design elements from the Air Jordan 9 that target Jordan's distinctive playing style and influence on the game.

The development of the sneaker was a collaborative effort, with Jordan providing significant input on the design, which emphasises simplicity and performance. The Air Jordan 39 is designed to help athletes change direction quickly on the court, reflecting Jordan's famous cross-step. This focus on functional performance is combined with a return to basics in sneaker design that emphasises a pared-down aesthetic that highlights its basketball functionality.

Engineered for performance, the Air Jordan 39 contains full-length ZoomX foam that delivers an impressive 85% energy return and is paired with a responsive full-length Zoom Air unit. The Herringbone traction pattern on the outsole enhances control and speed, making it a powerful addition to any athlete's arsenal.

The Air Jordan 39 will be released worldwide from 23 July 2024 with the colourway "SOL", followed by further colourways such as "Lumiere", "Baron" and "Heritage", which are tailored to different tastes and celebrate different aspects of Jordan's career and influence.

The Air Jordan 39 will be available for approximately €200 at select Jordan Brand retailers, in-stores and online, as well as on Nike.com.