TLDR: Releasing on 13 April 2024 for €130, the Shake x adidas Rivalry Low "414 Day" sneaker celebrates Milwaukee's unique culture and community. Inspired by the city's nickname "Cream City" and athletic heritage, the sneaker features shades of cream and green detailed with cheese and beer graphics representing Wisconsin's renowned products. Each pair, especially the first 414, will be individually numbered, making them a collector's item. They will be sold at CLICKS and online at clickskicks.net.

---

Eric "Shake" James and adidas have teamed up to honour Milwaukee with a special edition Rivalry Low for the city's annual 414 Day. This collaboration reflects Shake's deep connection to his hometown and incorporates elements that celebrate Milwaukee's identity - from its sports teams to its famous dairy and brewing industries.

This release is more than just a shoe; it's a celebration of community spirit and local pride, supported by Shake's commitment through his non-profit organisation J.A.Y. Academy, to promote creativity and opportunity in Milwaukee. 

Scheduled for 13 April 2024, the Shake x adidas Rivalry Low "414 Day" will release in time to celebrate Milwaukee Day.

Available for €130, the sneakers can be purchased at Clicks' physical shop and online at clickskicks.net.

Stay tuned to Grailify for more exciting updates and exclusive sneak peeks of upcoming sneaker releases.