Coco Gauff and New Balance Present the CG2

TLDR: Coco Gauff and New Balance have unveiled the CG2, Gauff's second signature shoe. The mid-cut sneaker, inspired by the NB 550 and the architecture of Paris, offers performance-enhancing technology and a "Power and Grace" colourway. The CG2 will be released on 21 August for €170.

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Coco Gauff, fresh from her role as the USA's flag bearer at the 2024 Paris Olympics, has teamed up with New Balance to launch her second signature sneaker, the CG2. Building on the design of her first shoe, the CG1, the CG2 is inspired by Gauff's favourite model, the NB 550, and the architectural elegance of her favourite city, Paris. The CG2 retains the mid-height profile of its predecessor, but gives it a fresh, retro-inspired look with geometric patterns and a material mix of diamond knit and suede overlays.

The "Power and Grace" launch colourway reflects the vibrant energy of New York City and the US Open. This theme is emphasised by details such as a tennis racket graphic on the tongue, which replaces the 550's basketball symbol, and the number "2" on the heel counter.

The CG2 will be available on 21 August 2024 for €170. Tennis fans and sneakerheads attending the US Open can also visit the Coco's Court pop-up on 23 and 24 August for an exclusive and immersive experience.

You can buy the CG2 directly from New Balance from 21 August. For those in New York City, the Coco's Court pop-up will offer an exclusive colourway and a unique opportunity to get your hands on a special edition of this highly anticipated sneaker. You can find the link to the shop above.