Collaborative KITH x ASICS Gel-Lyte III in Honour of a New KITH Store

Update 24.05.2024

The Kith Seoul x Asics Gel-Lyte III will drop on 31 May as part of the grand opening of the Kith Seoul store. The sneaker will also be available at Kith Tokyo and on Kith.com from 11:00 CEST. Be sure to check out the latest pics of the sneaker!

Original article 10.05.2024

TLDR: Kith is about to open a new flagship shop in the Seongsu neighbourhood of Seoul, marking another milestone in their global expansion. To celebrate this opening, Kith will be releasing a special edition of the ASICS Gel Lyte III, designed in collaboration with Ronnie Fieg. This sneaker features a sophisticated colour palette reminiscent of the South Korean flag, with premium materials such as hairy suede and nubuck. The official opening date is not yet known, which adds to the excitement.

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Kith continues its international expansion with the upcoming opening of its latest flagship shop in Seoul. This is located in the trendy Seongsu neighbourhood, known for its vibrant retail scene. The shop will join Kith's impressive list of global stores in cities such as Miami, Toronto, Tokyo, London and Paris.

Taking centre stage in this new chapter is the Kith x ASICS Gel Lyte III, carefully crafted with extra hairy suede overlays and smooth nubuck panels. The sneaker is presented in a basic "Bone Grey" colourway with a quilted embroidery treatment, enhanced by a darker "Cool Grey" on the ASICS impact logo and a calm pale blue lining. This colourway subtly references the South Korean flag and adds cultural significance to the design.

This launch not only emphasises Kith's commitment to global growth, but also cements its reputation for culturally relevant and innovative design partnerships. As the sneaker community eagerly awaits the grand opening announcement, Kith cements its status in the contemporary fashion and lifestyle industry.

The official release date for the Kith Seoul x ASICS Gel Lyte III is yet to be announced. Further details are expected to be announced shortly before the shop opens.

Upon release, the exclusive sneakers will be available at Kith's new flagship shop in Seoul and potentially through Kith's other international locations and online platforms.