Europe's Most Worn Sneakers

Dennis This entry was published by Dennis. He is the newest addition to the Grailify team and he provides you with the most important sneaker news every day. 2018-11-30

When it comes to sneaker stats, the conversation is usually about resale prices and hype. But when it comes to actual sneaker culture, it should be much more about what people have on their feet than how much they spend on the most expensive kicks.
Of course, this kind of data is much harder to come by than simple sales figures. But thanks to innovative tracking tools like SneakerTracker, it's easy to track. Let's get straight to the facts. Here is an overview of the most worn sneakers of 2018 in 5 European countries and 5 major cities.

Most Worn Sneakers by Country

Germany

1. adidas Yeezy Boost 350 V2 "Zebra"
2. Nike Air Max 97 "Silver Bullet"
3. adidas Ultra Boost "Triple White"
4. adidas Yeezy Boost 350 V2 "Cream White"
5. adidas Yeezy Boost 350 V2 "Beluga"

France

1. Nike Air Vapormax "Black"
2. Nike Air Max 97 "Silver Bullet"
3. Nike Air Force 1 "White"
4. adidas Yeezy Boost 350 V2 "Zebra"
5. Nike Air Max 1 OG "Red"

Netherlands

1. atmos x Nike Air Max 1 "Elephant"
2. Nike Air Max 97 "Silver Bullet"
3. adidas Yeezy Boost 350 V2 "Beluga"
4. adidas Yeezy Boost 350 V2 "Bred"
5. atmos x Nike Air Max 1 "Animal"

Czech Republic

1. Vans Old Skool "Black & White"
2. adidas Yeezy Boost 350 V2 "Zebra"
3. adidas NMD R1 "Triple White"
4. adidas NMD R1 "Core Black"
5. Nike Air Huarache "Triple Black"

Hungary

1. adidas NMD R1 "Core Black"
2. Vans Old Skool "Black & White"
3. adidas Yeezy Boost 350 V2 "Zebra"
4. Nike Air Jordan 1 "Bred"
5. adidas Ultra Boost "Triple White"

Germany shows local patriotism: Four out of five of the most worn sneakers come from adidas
French sneakerheads, on the other hand, are all about the Swoosh
The Netherlands have long been known for their love of Air Max - so the three AM models in the top 5 are no surprise
In the Czech Republic, neither of the two big brands top the list - instead, the classic VANS Old Skool is all the rage
While all the hype around the NMD died down a year ago, the R1 still has many fans in Hungary

Most Worn Sneakers by City

Berlin

1. adidas Yeezy Boost 350 V2 "Zebra"
2. adidas Ultra Boost "Core Black"
3. adidas Yeezy Boost 350 V2 "Beluga"
4 Nike Air Max 97 "Silver Bullet"
5. Nike Air Jordan 1 "Royal"

Paris

1. adidas Yeezy Boost 350 "Zebra"
2. adidas Yeezy Boost 350 "Bred"
3. adidas Yeezy Boost 350 "Beluga"
4. Nike Air Jordan 1 "Royal"
5. Nike Air Force 1 "White"

Amsterdam

1. Patta x Vans Old Skool "Mean Eyed Cat"
2. Nike Air Max 97 "Silver Bullet"
3. atmos x Nike Air Max 1 "Elephant"
4. adidas Yeezy Boost 350 V2 "Bred"
5. Nike Air Max 1 Pinnacle "Mushroom"

Prague

1. adidas NMD R1 "Core Black"
2. Nike Air Huarache "Triple Black"
3. Vans Old Skool "Black & White"
4. adidas NMD R1 "Oreo"
5. adidas Yeezy Boost 350 V2 "Zebra"

Budapest

1. Vans Old Skool "Black & White"
2. adidas Ultra Boost "Black"
3. Nike Air Jordan 1 "Bred"
4. adidas NMD R1 "Core Black"
5. adidas Yeezy Boost 350 V2 "Zebra"

In Berlin, the Three Stripes brand is even in the top three places

The same goes for Paris, where the entire top 3 go to the YEEZY 350

Amsterdam sneakerheads support their local retailers, even choosing the "Mean-Eyed Cat" Old Skool over their beloved Air Max 1s

Prague stays classic: GR releases like the NMD_R1, Huarache and Old Skool are among the most worn sneakers

While the black and white Old Skool takes the throne in Budapest, the Hungarian capital also has the most worn Air Jordan

Sneaker facts Based on Wear

1. 14 out of 100 tracked sneakers on average are some kind of collaboration.
2. The most popular tracked silhouette (overall) is currently the adidas NMD.
3. Among high-end brands, Gucci and Balenciaga account for half of all sneakers tracked.
4. There are 3 pairs of Nike Air Mags tracked so far.
5. Only 4% of all Yeezys tracked are 750s.

For over a year, SneakerTracker has been exploring the fashion market with its community from a wearing perspective, both on-site at key European events and online through its website and social activities. The method of gaining insights from the database is based on self-declaration of data by visitors and users, including brand/model/colour, geographic location and demographic information. Although the report does not necessarily represent the entire European market, it serves as a good starting point to look at the benefits of investigating the after-sales part of a product's lifecycle.

SneakerTracker is the flagship project of Amsterdam-based fashion tech services company StyleTracker Studios. It is the first digital platform to focus on how we wear the fashion products we buy. The sneaker market is their entry point: in the long term, they want their W-commerce approach to cover the entire fashion industry from head to toe, offering insights into product usage and e-commerce opportunities. The app is in development and the goal is to provide a "gamified" user experience.

Cover picture: Picture: Roswitha Verwer / Bram van Triest "byLimitless".