H&M and Heron Preston Join Forces to Create an Innovative Fashion Platform: H2
Dennis
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2023-09-07
New York-based designer Heron Preston has found a new partner - and it's H&M. The man who already runs his own fashion label and creative company L.E.D. Studio will work as Creative Menswear Advisor for the world-famous fashion chain. Next year, he will launch a 40-piece collection for H&M.
"Heron Preston is a creative force in the industry and has emerged as a versatile artist with a unique point of view and a strong story to tell. H2 was born out of a like-minded vision between H&M and Heron, about the future of fashion, but also about how we need to work together in new ways to achieve new goals. We look forward to showing the world what we can build together." - said Daniel Herrmann, Head of H&M Menswear.
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Heron Preston, the man behind some of the most coveted streetwear collections, has just teamed up with H&M for a long-term collaboration. Not only will he be involved in the creative direction of H&M's main menswear line, but he will also produce his own seasonal capsule collections. As if that wasn't enough, Heron will also be consulting on design, curating talent and bringing fashion innovation to the brand. We can't wait to see what this dynamic duo brings to the table!
„I always say that the face of fashion is all of us. H&M appeals to so many different people around the globe and is a brand for everyone. I love pushing the boundaries of what is possible and I felt they were really interested in doing that with me. I admire a company as big as H&M that wants to take risks together because we all believe that real change ultimately has to happen at a level that touches 'everyone'." - Heron Preston
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