Hello Kitty and adidas celebrate 50 years with playful Superstar collaboration

TLDR: adidas celebrates the 50th anniversary of Hello Kitty with a special edition of the Superstar sneaker. The shoe combines black leather, off-white accents and Hello Kitty's iconic red bow. It will be released on 1 October 2024 for €125 and is available at adidas.com and selected retailers.

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To celebrate the 50th anniversary of Hello Kitty, adidas has released a special edition of the iconic Superstar sneaker in collaboration with Sanrio.

The Hello Kitty x adidas Superstar stays true to its classic silhouette, with a sleek black leather upper and off-white shell toes and soles that add a vintage touch to the design. The medial side features the traditional white three stripes, while the lateral side features an embossed Hello Kitty head with her famous red bow. This special design element adds a playful touch without losing the iconic superstar look.

Special details such as wide bow laces and gold-plated co-branding elements on the tongue and insole reinforce the festive theme of this release. There are also exclusive 50th anniversary graphic inserts that honour Hello Kitty's cultural influence over the past five decades.

The Hello Kitty x adidas Superstar will be released on 1 October 2024, just in time for Hello Kitty's 50th anniversary. This limited special edition will be available for €125 and is expected to sell out quickly.

You can buy the Hello Kitty x adidas Superstar online at adidas.com and at selected retailers. Keep up to date with Grailify so you don't miss any news and reminders about the release.