Jason Mayden is a legend in the sneaker industry. After almost a decade, he is finally returning to Jordan Brand.

Jason began his journey 23 years ago as a design intern for Jordan Brand. In 2001, Mayden began creating his first designs for Jordan. He completed his tenure as Senior Global Design Director in 2014 and has since ventured into entrepreneurship and leadership positions in the footwear and fashion industry. He even served as President of Fear of God Athletics until the end of 2022.

Mayden was the lead designer of the 2009 Air Jordan, for example, and despite the mixed reactions from the sneaker community, he wanted to push the boundaries of athletic footwear design.

In conclusion, he now returns to Jordan with much more experience and dedication, greatly enriching the brand. His story serves as motivation and proves that perseverance and hope in the face of challenges can lead to extraordinary achievements.