Jordan Brand and Luka Dončić Launch the Jordan Luka 3 Signature
Jordan Brand and Luka Dončić Launch the Jordan Luka 3 Signature Sneaker

Jordan Brand and Luka Dončić Launch the Jordan Luka 3 Signature Sneaker

TLDR: Luka Dončić and Jordan Brand present the Jordan Luka 3, a performance basketball shoe inspired by Dončić's love for sports cars. Featuring advanced Cushlon 3.0 Foam and innovative IsoPlate technology, the shoe will be on sale from July, starting at €130.

Jordan Brand continues to capitalise on Luka Dončić's meteoric rise in the NBA with the release of their latest collaboration, the Jordan Luka 3. This third signature model highlights advanced technological enhancements and design elements inspired by high-speed automobiles and tailored to the Dallas Mavericks star's dynamic style of play.

The Jordan Luka 3 is designed to meet the high performance demands of the basketball court and reflects Dončić's quick transitions and agility during the game. The shoe integrates a full-length Cushlon 3.0 foam for responsive cushioning and an enhanced IsoPlate for increased lateral stability, which is crucial for Dončić's signature step-back move and quick changes of direction.

Sustainability is also a core component of the Luka 3, with each pair containing at least 20% recycled material by weight. This commitment to sustainability does not compromise the shoe's aesthetic, which includes a mid-cut upper combined with firm rubber and translucent outsoles, as well as additional design elements such as webbing-like fabric and a tyre tread-inspired finish.

When will the Jordan Luka 3 be released?

The Jordan Luka 3 will be released in Europe in the "Midnight Racer" colourway on 5 July 2024, followed by the "Photo Finish" colourway, which will be launched worldwide on 16 July 2024.

Where can I buy the Jordan Luka 3?

You can purchase the Jordan Luka 3 from Nike.com and selected retailers in Europe, the Middle East and Africa.


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