Jordan Luka 3 ‘El Matador’ appears in an exciting new colourway

Rob This entry was published by Rob. Social Media Specialist and Content Creator. 2024-10-01

TLDR: The Jordan Luka 3 ‘El Matador’ will be released on 10 October for €130. With eye-catching pink and gold details, the colourway pays homage to Luka Dončić's matador nickname. The clean white design emphasises the bright accents, perfect for the 2024-25 NBA season.

Luka Dončić, the star of the Dallas Mavericks, has been nicknamed ‘El Matador’ since his days in Spain, which is now reflected in a new version of the Jordan Luka 3. The ‘El Matador’ colourway uses an eye-catching design adorned with gold and pink details - a nod to the flowers that matadors receive after a successful bullfight. In contrast to previous designs with red and gold accents, this version stands out with its floral embellishments and the gold highlights on the heel, tongue and isoplate structure of the midfoot.

The white base of the sneaker ensures that the eye-catching colours stand out particularly well. A special detail is the gold and white ‘El Matador’ tag on the inside of the tongue, which is a subtle but clear homage to Luka Dončić's nickname.