Jordan Tatum 1: Jayson Tatum Bridges the Gap Between Him and His Fans
Jordan Brand's latest performance shoe, the Jordan Tatum 1, could well be the lightest shoe in Jordan's squad. It has been designed with the next generation of players in mind and responds to Jayson Tatum's desire for a shoe that connects more closely to his foot.
The Jordan Tatum 1 is constructed from a lightweight yet durable TPU frame and is wrapped in ground contact foam for an integrated traction pattern. In the toe and ball area, the shoe has minimal rubber — perfect for games where the forefoot is the main focus. With this detail, the Jordan designers have managed to reduce weight while providing a great feel for the ball.
"I want people to feel like they can relate," says Jayson Tatum. "I remember going to the shop as a kid and looking for my favourite players' signature shoes. The moment I saw the shoe or put it on, I felt like I was in sync with them and somehow closer to them. So, I want this shoe to bridge the gap between my fans and me, to bring us closer together."
With an injected TPU tail flap system, wearing this Jordan shoe is easy and comfortable. Not to mention supportive, the mesh knit upper is both strong and lightweight, and the integrated ankle support adds extra security.
A look at the technical data shows that particular emphasis has been placed on durability here: The zonal rubber outsole with deeper grooves provides durability, while the large but uncushioned Zoom Air pouch in the forefoot provides good energy return without compromising feel. Jordan Brand has definitely put a lot of time and effort into making sure basketball players get a stylish shoe with the right function and protection.
The Jordan Tatum 1 drops in full family sizing on April 7th at the Nike online shop.