Love Is in the Air Thanks to the IVY PARK x adidas "IVY HEART" Collection

Red and pink are often the colours that play a part in Valentine's Day celebrations. This is the case for adidas and Beyoncé's IVY PARK, as the partners have designed a new collection that features these colours. The multi-piece pack is called "IVY HEART" and uses red and pink to symbolise love and self-love.

As with Beyoncé and adidas' other collections, one or two dominant hues prevail. In addition, the IVY PARK x adidas "IVY HEART" collection is illuminated through a different fashion lens, as the focus is on velour dresses and tracksuits, as well as many pieces made of synthetic latex. A host of models lead the sporty collection. They include model and actor Tyson Beckford, singer/songwriter Troye Sivan, model and actress Shu Pei, and actress and comedian Naomi Watanabe.

Luxurious accessories are also added to the "IVY HEART" collection. Highlights include a clutch and a lip-shaped belt bag. Other followers, however, are eyeing the sneakers that come with the pack. Included are an IVY PARK x adidas Stan Smith, IVY PARK x adidas Superstar Mule, IVY PARK x adidas Savage V4, IVY PARK x adidas Swim Slide, and IVY PARK x adidas Ultra Boost OG.

In just a few days, the IVY PARK x adidas "IVY HEART" collection will drop at adidas and selected retailers. On February 9th, it will be available on adidas.co.uk and on February 10th, the other shops will follow.