TLDR: Marvin Harrison Jr, famous for his outstanding college football career at Ohio State, joins New Balance to launch their first American football cleats, the New Balance Prodigy and Fortress, during the 2024 NFL Draft. The partnership marks a significant step for New Balance into the American football equipment market, with the goal of combining comfort with high performance.

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Marvin Harrison Jr, the top wide receiver prospect in the 2024 NFL Draft and winner of the Fred Biletnikoff Award, has officially signed with New Balance. This collaboration is set to kick off New Balance's first foray into American football cleats. Harrison, known for his record-breaking season at Ohio State University, brings his expertise and vision to the New Balance design team, with a focus on innovative cleats that promise both comfort and high performance.

The launch is strategically timed to the NFL Draft in Detroit, where the cleats will be unveiled at a special Klutch Athletics pop-up event. This move is part of New Balance's broader strategy to redefine athletic footwear in American football with a smarter approach through enhanced Football IQ and extensive athlete testing.

Fans and athletes can get a first look at the New Balance Prodigy and Fortress Cleats during the 2024 NFL Draft on 25 April.

The new cleats will debut during the NFL Draft in Detroit through a unique pop-up event with Klutch Athletics. For ongoing updates and post-draft availability, followers can visit New Balance's dedicated Instagram handle @newbalancegridiron.