New Air Jordan 1 High "What The" Celebrates 14 Designs from Nike's Air Jordan Doernbecher Editions
The auction of the Air Jordan 1 High "What The" was not an easy one. At the beginning, Nike and Doernbecher Children's Hospital had to end the auction early because of fake bids on eBay. Users were subjected to the bad joke on the charity auction and bid over 2 million USD for the sneaker.
The auction then went into the second round on March 2nd and ended on March 7th with an incredible $565,069.88. The money was, of course, raised for charity.
Original article 26.02.2021
After a short break last year, Nike returns with their annual Doernbecher Freestyle programme, and this time, with a very wild and rare Air Jordan 1 High "What The". It combines several styles from the past in one colourway. Read all about the latest iteration from Beaverton here.
The new Doernbecher edition reinterprets the Air Jordan 1 High. A "What The" colourway combines 14 patient-designers from the history of the range with a totally over-the-top look. Individual elements were pieced together from past Jordan Brand collaborations for the charity initiative.
"This year, we weren't able to have any patient-designers, but that didn't stop us from celebrating because it's an annual moment that kids, the sneaker community, and Doernbecher circle in their calendars — as well as all of us at the company," says Eric Sandy, Colour Design Director for Jordan Brand. "We took it as an opportunity to celebrate past patient-designers and their inspiring stories, culminating these details in a "What The" design."
Only 17 pairs were made of the Air Jordan 1 High "What The" in honour of the programme's 17th year. In addition, the first Air Jordan 1 High "What The" with a custom laser-cut shoe box was auctioned off during the Virtually Freestyle event on February 25th. Other 16 pairs will then be auctioned on eBay later.
Proceeds from the entire sale of Air Jordan 1 High "What The" pairs will be donated to Doernbecher Children's Hospital.