Nike and MoMA Launch Artistic Nike Elite Socks

TLDR: Nike and the Museum of Modern Art (MoMA) are expanding their collaboration with the launch of the Nike Elite Socks collection. Inspired by current art at MoMA, these limited edition socks combine sportswear with contemporary art. Available now, they are the first in a series of collaborative releases.

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Nike and the Museum of Modern Art (MoMA) deepen their partnership with the launch of a new Nike Elite Socks collection. This collaboration draws inspiration from the vibrant and diverse art currently on display at MoMA, transforming everyday sportswear into wearable art. The socks feature the iconic "Just Do It" slogan and are available in several unique colour palettes that reflect the museum's celebrated works.

This release builds on previous successful collaborations between Nike and MoMA, such as the Virgil Abloh Air Force 1 and the Nina Chanel Abney Jordan 3. The Nike Elite Socks collection emphasises the synergy between movement, design and art, demonstrating how fashion and function can seamlessly merge with cultural aesthetics.

The first release in this series is the MoMA Nike Everyday Socks, which feature MoMA branding and "Just Do It" embroidery. With cushioned soles and moisture-wicking technology, these socks provide comfort and style both on and off the pitch. The socks are available exclusively at MoMA Design Store locations in the US, with proceeds supporting the museum's education programmes.

The Nike x MoMA Elite Socks collection is available now. You can purchase these limited edition socks exclusively at MoMA Design Store locations in the US.

The Nike x MoMA Elite Socks collection is available at MoMA Design Store locations in the USA. Visit the store to get your hands on these unique socks that combine art and sport in a wearable statement.