Nike Dunk Low CO.JP "What The" Rreturns Worldwide in 2024

Update 07.10.2024

The official images of the Nike Dunk Low CO.JP ‘What The’ are online. We currently expect a release on 19 October.



Original article 16.02.2024

TLDR: Originally released exclusively in Japan in 2017, the Nike Dunk Low CO.JP "What The" will be reissued globally in 2024. This release brings together several iconic "Be True To Your School" colourways in a single sneaker, presenting a vibrant patchwork that pays tribute to the Dunk's heritage in basketball and streetwear fashion.

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In a significant tribute to sneaker culture and its enthusiasts, Nike is re-releasing the Nike Dunk Low CO.JP "What The" globally for the winter 2024 season. First introduced as part of the CO.JP line exclusively available in Japan in 2017, this iteration features a bold design approach that brings together several iconic colourways in a mismatched pair that reflects the Dunk's transformative journey from basketball court to streetwear must-have.

The "What The" design incorporates classic colours from the "Be True To Your School" series, including St. Johns, Michigan, Syracuse and Kentucky, offering a visual feast that tells the rich history of the Dunk and its pivotal role in different times and communities. With an all-leather upper, breathable perforations at the toe, mesh tongues and comfortable lining, this edition not only honours its roots but also enhances wearability with modern updates.

The highly anticipated release of the Nike Dunk Low CO.JP "What The" is scheduled for the 2024 festive season. Sneakerheads worldwide can look forward to this momentous occasion, which marks an important chapter in the ongoing history of the Nike Dunk series.

This iconic sneaker will be available for €125 at select Nike Sportswear retailers, both in-store and online, including Nike.com.