Nike's Iconic Slogan "Just Do It" Appears on this Metallic Air Force 1
Nike's Iconic Slogan "Just Do It" Appears on this Metallic Air Force 1

Nike's Iconic Slogan "Just Do It" Appears on this Metallic Air Force 1

Do you know the legendary Nike slogan "Just Do It"? This slogan has been one of the most successful marketing slogans since it was coined by Dan Wieden of the Wieden+Kennedy advertising agency in 1988. The slogan is a cornerstone of Nike's advertising campaigns and has remarkably contributed to the brand's global value. Even more interesting, however, is the inspiration behind this iconic phrase. Wieden was inspired by the last words of Gary Gilmore, a convicted murderer facing execution by firing squad in Utah in 1977. This phrase embodies Nike's brand philosophy - to motivate individuals to be active and achieve their goals. Some of Nike's iconic products, such as the Nike Air Force 1, have even received a special edition with the "Just Do It" slogan.
 
The Nike brand has launched a new collection that pays homage to its famous slogan: the remarkable Nike Air Force 1 "Just Do It" with an eye-catching iridescent design. The shoe has a sleek metallic upper complemented by black mesh tongues and a soft lining for optimal comfort. Notable details include inverted Nike logos on the tongue labels, heels and insoles, while white leather swooshes complement the AF1 rubber sole. The design is rounded off with iridescent "Just Do It" dubraes. This sneaker will drop at select retailers and the Nike Online Shop in the coming months. Check out the official images here.



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