Noir Kei Ninomiya and Reebok Unveil a Flourishing Collaboration at
Noir Kei Ninomiya and Reebok Unveil a Flourishing Collaboration at Paris Fashion Week

Noir Kei Ninomiya and Reebok Unveil a Flourishing Collaboration at Paris Fashion Week

TLDR: Paris Fashion Week presents a captivating collaboration between Reebok's exploratory LTD banner and Japanese brand noir kei ninomiya, introducing a bold redesign of the iconic Instapump Fury. Featuring the "Kumo" and "Yuki" styles, these designs fuse romantic and punk aesthetics with striking floral and lace detailing, available in six looks in white, black and neon colours. While release details are still unconfirmed, this innovative partnership excites with its experimental fusion and unique embellishments.


During the vibrant Paris Fashion Week, Reebok and noir kei ninomiya unveiled their groundbreaking collaboration, presenting a bold transformation of the Instapump Fury. This partnership marks a significant moment, combining Reebok's innovation with Kei Ninomiya's renowned design expertise.

The collaboration introduced two main themes: "Kumo", symbolising clouds with flower-shaped air pumps, and "Yuki", representing snow through lace-inspired details. These elements reflect Ninomiya's knack for merging different aesthetics, achieving a harmonious blend that stands out on the catwalk.

The sneakers, available in "Citron", "Black" and "White" colourways, not only pay tribute to the heritage of the Instapump Fury, but also introduce a fresh narrative with their platform soles and decorative air pumps. Matching the footwear, star-shaped Reebok handbags with flower pumps showcase the thematic consistency of the collection.

While the future availability of these bespoke pieces remains a tantalising mystery, the collaboration between noir kei ninomiya and Reebok is a testament to the limitless possibilities when traditional design meets avant-garde imagination.

When and where can I get the noir kei ninomiya x Reebok Instapump Fury?

So far, no specific release details have been announced for the noir kei ninomiya x Reebok Instapump Fury collaboration. Fans and fashion enthusiasts are eagerly awaiting further updates in the hope that these catwalk masterpieces will become widespread treasures.


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