Perks and Mini and PUMA Present Technical Sportswear Inspired by the Jungles of North Sumatra

The PAM/PUMA BIO/VERSE initiative pushes the boundaries of PUMA's creative partnerships. This latest collaboration showcases a collection of technical sportswear infused with the powerful energy of Perks and Mini. This season, the campaign aims to bring to life an important theme of the collaboration: the continued exploration of our biodiverse world. Set in the jungles of North Sumatra, the campaign is an expedition into one of the last remaining wild places. Thaiboy Digital and Cartoon explore and pay tribute to the beauty and diversity of the jungle as they discover its hidden portals.
 
Items such as the zip-off jacket, reversible beanie and woven trousers all convey a sense of outdoor exploration, while playful graphics anchor the collection in P.A.M.'s visual DNA. The collab also features new takes on the Prevail TRL, Clyde Rubber and Trinomic sandals. With bold colourways and high-vis detailing on laces, the trio of footwear styles is a fresh new look for three summer-ready silhouettes from PUMA. Look forward to a April 29th release on puma.com, in online shops as well as stores and perksandmini.com. Selected retailers like Overkill will drop the sneakers on April 22nd.