PUMA and KidSuper cause a stir with new collection

Rob This entry was published by Rob. Social Media Specialist and Content Creator. 2024-09-13

TLDR: PUMA and KidSuper launch a colourful, football-inspired collection. The collection includes unique colourways, eye-catching patterns and deconstructed materials on sneakers like the Easy Rider and Palermo. Release is on 21 September on PUMA.com and in selected stores.

PUMA and KidSuper have teamed up once again to create a stunning collection of footwear, apparel and accessories inspired by PUMA's football heritage. The collection features pastel colourways, special patterns and modern designs that combine sport and streetwear in an exciting way.

Highlights of the collection include new versions of the PUMA Easy Rider and Palermo sneakers. These models feature a mix of mesh and suede and a more deconstructed look. Wavy lines and playful colour combinations give the sneakers a unique style. On the apparel side, the Cellerator Track Pant and the matching Cellerator Track Jacket stand out, both featuring a reinterpretation of the iconic PUMA logo. In addition, T-shirts and crewnecks feature ‘KidSuper Academy’ graphics, and outerwear such as the reversible waistcoat and MMQ jacket feature customised mosaic patterns.

To launch the collection, PUMA and KidSuper founder Colm Dillane hosted a live comedy event at the Apollo Theatre in Harlem on 9 September 2024. The evening also included the premiere of the second episode of SCRAM!, an animated series featuring PUMA ambassadors such as Neymar Jr, Jack Grealish and Lamelo Ball.

When is the release of the PUMA x KidSuper collection?

The PUMA x KidSuper collection will be officially released on 21 September 2024. You can purchase the collection on PUMA.com, in PUMA flagship stores and at selected retailers.

Where can I buy the PUMA x KidSuper collection?

The PUMA x KidSuper collection will be available from 21 September on PUMA.com, in PUMA flagship stores and at selected retailers. To make sure you don't miss any updates and stay up to date with the latest sneaker releases, follow Grailify!