Reebok's New Basketball Shoe Marks a Bold Return

TLDR: Reebok is celebrating a big comeback in basketball, with Shaquille O'Neal and Allen Iverson as executives, Angel Reese as a new star and a new basketball shoe. The shoe combines modern performance with classic design elements and will be released in autumn/winter 2024 and 2025.

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With Shaquille O'Neal and Allen Iverson at the helm, Reebok harnesses the expertise of two basketball legends. This leadership underscores the brand's deep connection to basketball culture and its commitment to once again play a significant role in the market.

Additionally, Reebok has signed up-and-coming basketball player Angel Reese, underscoring the brand's commitment to inclusion and the next generation of athletes. Reese's involvement shows that Reebok is looking to make waves both on and off the court.

Reebok has teased an exciting new basketball shoe on its dedicated Instagram account @ReebokBasketball. The sneaker features a sleek low-top silhouette with design elements reminiscent of the iconic Reebok Question, particularly in the visible cushioning and the unique cut-out in the outsole. This blend of classic inspiration and modern design appeals to today's athletes looking for both performance and style.

The outsole is designed for excellent grip and flexibility - crucial for quick movements on the pitch. Although full design details are not yet known, the glimpses shown so far have raised high expectations among fans.

The new Reebok basketball shoe will be released in two phases: the first launch will take place in Autumn/Winter 2024, followed by a wider release in 2025. This staggered rollout marks Reebok's strategic return to basketball footwear and promises innovative features and a fresh look at performance design.

The sneaker will be available at select Reebok basketball retailers, both in-store and online, including Reebok.com. Pricing and sizing details will be announced closer to the release dates. Keep an eye on Grailify and Reebok's channels for the latest updates.