Skepta x PUMA "Forever" collaboration with reflective flair from 18
Skepta x PUMA "Forever" collaboration with reflective flair from 18 May

Skepta x PUMA "Forever" collaboration with reflective flair from 18 May


TLDR: The Skepta x PUMA Forever will be released in Europe on 18 May 2024. With an all-black design and reflective, iridescent overlays, it combines performance and streetwear aesthetics. Priced at €200, the sneakers will be available exclusively in Europe via PUMA and selected retailers, with a global release to follow later.


British rapper and cultural icon Skepta has made a significant impact on the fashion world with his bold, boundary-pushing sneaker collaborations. After a successful partnership with Nike, Skepta is now working with PUMA on the new Forever collection.

Reflective overlays snake across the mesh upper, creating an abstract design that reflects Skepta's signature style. Circular cut-outs reveal the breathable mesh underneath, while the jagged midsole with a metallic chrome patch gives the shoe a futuristic touch. Vibrant orange and yellow laces, along with the customised chrome shoe box, complete the unique aesthetic.

When is the release of the Skepta x PUMA Forever?

The Skepta x PUMA Forever will be released exclusively in Europe on 18 May 2024. A wider global release will follow in the coming months.

Where can I buy the Skepta x PUMA Forever?

Fans can purchase the Skepta x PUMA Forever via PUMA.com and selected European retailers such as Asphaltgold for €200. You can find the link to the sneaker above.

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