Air Jordan 1 Mid "What The Logo"

TLDR: The Air Jordan 1 Mid “What The Logo” combines numerous iconic Jordan logos on a single trainer, creating a striking lifestyle look. Pink accents, a colour gradient on the Swoosh and playful branding make this women’s-exclusive model a real eye-catcher. The release is expected in summer 2026 at a price of €140.

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With the Air Jordan 1 Mid “What The Logo”, Jordan Brand reinterprets the well-known “What The” concept in a new way. Instead of combining different colourways, the brand’s most famous logos take centre stage here, giving the silhouette a striking, graphic look.

The rear of the trainer is entirely covered with repeated “Jordan”, “Jumpman”, “23” and “Air” lettering in black and white. In between, pink panels provide a fresh contrast and give this women’s exclusive a modern, playful look.

The forefoot remains noticeably cleaner, creating a successful balance to the eye-catching heel area. The highlight is the large Swoosh with a colour gradient in warm sunset tones, which lends the trainer added dynamism and immediately catches the eye.

Although numerous logos are featured, the design appears surprisingly harmonious. Here, Jordan Brand has opted less for a chaotic “What The” concept and more for a creative homage to its own brand history.

If you don’t want to miss any Jordan releases, restocks or available sizes, you’ll find all the important updates here at Grailify, as always.

The Air Jordan 1 Mid “What The Logo” is set to release in summer 2026. An exact release date has yet to be announced. The retail price is €140.

You can buy the Air Jordan 1 Mid “What The Logo” directly from Nike and at selected Jordan Brand retailers. As always, you can find all confirmed shops and potential restocks on Grailify.