TLDR: The legendary ‘Bred’ colourway of the Air Jordan 11 is coming back on 11 November 2024 as ‘Bred Velvet’ in a women's exclusive version. This time, it comes with a velvety upper instead of patent leather. The price is €230. With the Air Jordan 11 ‘Bred Velvet,’ Jordan Brand is releasing a classy but polarising version of the iconic 11 silhouette. While the classic ‘Bred’ colour blocking of black, gym red and white remains, this version does away with the famous patent leather and replaces it with soft black velvet material. The result is an elegant look with a retro feel, but without the characteristic shine.
The red Jumpman details and transparent red outsole are a clear reminder of the original 1996 version, which Michael Jordan wore to win the NBA Finals. However, instead of embroidered branding, there is a shiny Jumpman, and the ‘23’ on the heel remains a stylish classic.
Although the new interpretation impresses with its high-quality construction, it has met with mixed reactions from many sneakerheads. Fans miss the patent leather look, and the women's sizing-only policy severely limits the target audience – especially for a model as traditional as the AJ11.
Nevertheless, the ‘Bred Velvet’ is an exciting release for fans of special materials and luxurious designs, perfectly suited to the festive season.
When will the Air Jordan 11 ‘Bred Velvet’ be released?
It will be released on 11 November 2024 at a retail price of €230. This is a women's exclusive release.
Where can I buy the Air Jordan 11 ‘Bred Velvet’?
You can purchase the sneaker on Nike.com, via the SNKRS app and in selected Jordan Brand stores. As always, you can find all the information about the drop at Grailify, your go-to source for all releases, raffles and news from the world of sneakers.