TLDR: To mark the 40th anniversary of the Air Jordan series, Jordan Brand is releasing the Air Jordan 40. The highlight is the ‘Dusty Rose’ colourway in delicate shades of pink with black accents. Technically, the sneaker sets new standards with its combination of ZoomX foam and Zoom Strobel. It will be available from 20 September 2025 for 200 €. However, the Air Jordan 40 ‘Dusty Rose’ is more than just an anniversary shoe – it marks a real milestone. Jordan Brand is celebrating 40 years of sneaker history with a mix of modern technologies and iconic retro details. Visually, the shoe combines elegant shades of pink with shiny patent leather overlays and classic elements such as the Nike Air branding on the heel, inspired by the AJ3 and AJ4. The tongue is reminiscent of the AJ5, subtly honouring the greatest moments in Jordan history.
Technically, the Air Jordan 40 takes the series to a new level. For the first time, full-length ZoomX foam is combined with a full-length Zoom Strobel – a combination more commonly found in marathon running shoes. The result is explosive responsiveness with maximum cushioning. Added to this are six internal webbing straps that provide stability during quick changes of direction, as well as an innovative 40-degree herringbone outsole that provides outstanding grip on the court.
When will the Air Jordan 40 ‘Dusty Rose’ be released?
It will be available on 20 September 2025 at Nike and selected Jordan retailers. The price is 200 €. As this is the official anniversary sneaker, high demand is expected – so sneakerheads should definitely mark the release date in their calendars.
Where can I buy the Air Jordan 40 ‘Dusty Rose’?
The sneaker will be available via Nike.com, the SNKRS app and selected retailers. To have the best chance of getting a pair, it's worth checking out Grailify. There you'll find all the latest updates, store links and notifications about the hottest Jordan releases.
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