Air Jordan 40 "Medium Olive"

TLDR: On 6 October 2025, the Air Jordan 40 ‘Medium Olive’ will be released – a combination of retro references and modern performance design. The price is €200, and the shoe will be available at Nike.com and selected retailers.

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With the Air Jordan 40 ‘Medium Olive,’ also known as the Jordan 40 ‘Heritage,’ Jordan Brand is paying homage to four decades of sneaker history. The silhouette stays true to its line, combining modern design with elements borrowed from the most iconic Jordan models. Particularly striking is the military-inspired olive green, reminiscent of earlier classics such as the UNDEFEATED x Jordan 4 or Travis Scott's Jordan 1 Low.

In terms of materials, the AJ40 features a robust canvas upper for the first time, combined with nubuck overlays in the toe area. The material mix not only provides structure, but also an outdoor look. Black on the tongue and heel provides contrast, while a cream-coloured midsole and rubber outsole emphasise the retro flair. Reflective details on the tongue add modern accents.

The AJ40 also remains at the cutting edge of technology: with ZoomX and Zoom Strobel cushioning and a grippy outsole, it offers a sporty overall package.

The shoe will be released in the next few days and will be available online and in stores at Nike.com and selected Jordan retailers.

The Retailprice is €200. For a new top model with a focus on performance and heritage flair, this is a fair price.