TLDR: The Always Do What You Should Do (ADWYSD) x adidas Superstar collaboration, launching on February 23 for 110€ via the CONFIRMED app, infuses the classic Superstar silhouette with a retro, skate-ready design. This partnership highlights ADWYSD's roots in skateboarding, surfing, and community ethos, featuring sustainable synthetic leather uppers, a puffy tongue with the @sun logo, a high-vis reflective heel tab, and unique lace options. The design includes a map of New Zealand on the gumsole, a sandy footprint and the words “London” and “Mount Maunganui” on the inner sole, emphasizing the brand's connection to both countries.
This collaboration between London-based skate brand Always Do What You Should Do and adidas reimagines the Superstar silhouette, initially a basketball shoe, into chunky, skate-ready footwear that pays homage to ADWYSD's beginnings and the founders' New Zealand roots. The sneaker incorporates elements that celebrate surf culture and the journey from New Zealand's beaches to London's streets, featuring a sandy footprint and geographical nods on the sole, alongside the brand's mission statement to "tell your friends you love them."
When does the Always Do What You Should Do x adidas Superstar ADV "Black" release?
Be ready to secure your pair on February 23, exclusively via the CONFIRMED app, priced at 110€.
Where can I buy the Always Do What You Should Do x adidas Superstar ADV "Black"?
This exclusive release will be available for purchase through the CONFIRMED app, marking the beginning of a series of collaborative products between ADWYSD and adidas. This unique take on the Superstar silhouette showcases Always Do What You Should Do's commitment to inclusivity, fun, and community, all while staying true to the iconic design and comfort of the adidas Superstar, now enhanced with reflective details and a molded EVA sockliner for added support.
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.jpg "Always Do What You Should Do x adidas Superstar ADV \"Black\" | IE1436")
.jpg "Always Do What You Should Do x adidas Superstar ADV \"Black\" | IE1436")
.jpg "Always Do What You Should Do x adidas Superstar ADV \"Black\" | IE1436")
.jpg "Always Do What You Should Do x adidas Superstar ADV \"Black\" | IE1436")
.jpg "Always Do What You Should Do x adidas Superstar ADV \"Black\" | IE1436")
.jpg "Always Do What You Should Do x adidas Superstar ADV \"Black\" | IE1436")
.jpg "Always Do What You Should Do x adidas Superstar ADV \"Black\" | IE1436")
.jpg "Always Do What You Should Do x adidas Superstar ADV \"Black\" | IE1436")
.jpg "Always Do What You Should Do x adidas Superstar ADV \"Black\" | IE1436")
.jpg "Always Do What You Should Do x adidas Superstar ADV \"Black\" | IE1436")
.jpg "Always Do What You Should Do x adidas Superstar ADV \"Black\" | IE1436")
.jpg "Always Do What You Should Do x adidas Superstar ADV \"Black\" | IE1436")
.jpg "Always Do What You Should Do x adidas Superstar ADV \"Black\" | IE1436")
.jpg "AVAVAV x adidas Superfinger Superstar \"Core Black\" | JP7141")
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