Asics Gel-Lyte III OG TRICO 2020

The ASICS sneaker with the highest recognition value just turned proudly 30 years old last year. But, the GEL-LYTE series has not lost its charm and style to this very day. Many are no doubt still fascinated by the sneaker. Its whole look and the tiger stripes by ASICS have now reached a new level of fashion.

If you thought that ASICS was running out of ideas, then you are wrong. With new collabs such as the Sneaker Freaker, END., or SBTG, the iconic silhouette is continuously being developed further.

The ASICS GEL-LYTE III is not only a well-made and sporty sneaker, but has also been the perfect lifestyle shoe for many years. Due to its unique shape and specific details, it also offers the perfect basis for new collabs.

Creative director Shigeyuki Kunii of Mita-Sneaker is laying his hands on the GEL-LYTE III next. The white/red colour scheme originates from the idea of putting the roots of his hometown Ueno, a district in Tokyo, which is located in the east, on a sneaker. ASICS' tiger stripes accentuate with a lighter shade of grey, while the blue stripes on the inside round off the overall design.

At 43einhalb, the sneakers are already at the starting blocks. More retailers will probably follow suit. As you know, we update our sneaker release calendar daily with new releases and retailers, so you won't miss this release for sure.

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