TLDR: On 4 September 2025, the Converse SHAI 001 ‘Butter’ will be released for €130. The first signature sneaker from NBA MVP Shai Gilgeous-Alexander combines bold design, performance technology and personal style to create a versatile statement for the court and the street. After a historic NBA season in which Shai Gilgeous-Alexander won almost every major award, the superstar is crowning his year with the release of his first signature sneaker, the Converse SHAI 001. The launch colour ‘Butter’ features a monochrome yellow tone that works both on the court and in streetwear looks.
The design, which Shai himself worked intensively on, features a padded upper with a zip. This can be closed completely, half-opened or folded down. Underneath, an inner bootie with Ghillie lacing ensures a secure fit. The silhouette combines Converse aesthetics with Nike performance: a Zoom Air element in the forefoot, grippy radial traction and a 360-degree fit provide the basis for quick cuts and stability.
Shai used the run-up to the release to present several exclusive colourways to family and friends, while he wore the ‘Butter’ during the season.
When is the release date for the Converse SHAI 001 ‘Butter’?
It will be released on 4 September 2025. The retail price is €130.
Where can I buy the Converse SHAI 001 ‘Butter’?
You can get the sneaker at Converse.com. As always, Grailify will provide you with all the release info, high-resolution images and direct links so you can strike at the right time.
.jpg "Converse SHAI 001 \"Butter\" | A18771C")
.jpg "Converse SHAI 001 \"Butter\" | A18771C")
.jpg "Converse SHAI 001 \"Butter\" | A18771C")
4.8 | Over 35k ratings
