Jordan Luka 3 "Imaginarium"

TLDR: The Jordan Luka 3 ‘Imaginarium’ will launch on 17 December 2024 in an eye-catching ‘Pink Prime’ design inspired by high-speed aesthetics and artistic influences. The sneaker will cost €130.

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Luka Dončić and Jordan Brand present the new Jordan Luka 3 ‘Imaginarium’, which will turn heads on and off the court with its vibrant colour palette and creative details. The inspiration behind the design goes back to an exclusive Air Jordan 35 PE worn by Luka in 2021. This edition is a tribute to Dončić's unique style of play and creativity that has made him one of the most impressive players in the league.

The base of the model is a bright pink prime with undulating textures reminiscent of the dynamics of a high-speed vehicle. TPU reinforcements on the toe box and midfoot feature a psychedelic marble tie-dye pattern that echoes the artistic aesthetic of the ‘Imaginarium’ theme. Black accents along the laces, collar and tongue create a stark contrast, while orange branding details complete the look. The tongue is emblazoned with a Jumpman logo on the left shoe and Dončić's personal logo on the right.

The Jordan Luka 3 ‘Imaginarium’ will officially release on 17 December 2024 and will be available at Nike and selected Jordan Brand retailers worldwide.

The Jordan Luka 3 ‘Imaginarium’ will be available online at Nike.com and at selected retailers from 17 December.

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