Nike Air Max 1 "Alchemy Pink"

TLDR: For Air Max Day 2024, Nike introduces new iterations of the iconic Air Max 1, including an exclusive "Alchemy Pink" edition for women, inspired by Easter. Featuring soft purple, photo blue, bright alchemy pink and sundial yellow, this sneaker combines classic design with playful twists and vibrant pastel colours. Expected for Spring 2024 for €150 at selected retailers and on Nike.com.

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As Air Max Day 2024 approaches, Nike prepares to wow fans with the Air Max 1 leading the festivities. Among the fresh colourways is an exclusive "Alchemy Pink" edition for women, reminiscent of Easter with its pastel tones. The design presents a white and light blue colour scheme, with soft purple on the suede mudguard and accents of Photo Blue, Alchemy Pink and Sundial Yellow, reminiscent of Easter eggs. This iteration not only celebrates Tinker Hatfield's revolutionary design, but also adds a playful element with its different coloured Swoosh logos in pink and blue.

The "Mismatched" concept is a bold reinterpretation of the Air Max 1 silhouette, embracing asymmetry with magenta and royal blue Swooshes on each shoe. The bright purple colourway of the upper is harmonised with the vibrant Swoosh colours, offset by a bright yellow on the tongue label and lining.

The "Alchemy Pink" edition are planned for spring 2024, in time for the Easter celebrations.

Look for these exclusive women's sizes at select retailers and on Nike.com for €150.

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