TLDR: The Nike Air Max Phoenix ‘White/Royal’ will be released on 3 July 2025 for €135 – featuring a 270° Air unit, ReactX foam and breathable mesh. A new lifestyle silhouette with a futuristic design and familiar Air Max DNA. With the Air Max Phoenix, Nike is launching a completely new silhouette in summer 2025, heavily inspired by the popular Air Max 270 model. The model remains true to the distinctive 270-degree heel unit, but combines it with modern ReactX foam and an updated pin-dot mesh upper for maximum breathability and a futuristic running experience.
The Phoenix's design feels familiar yet evolved: curved lines, thoughtful shaping and strategic overlays give the shoe a dynamic, sporty look. The ‘White/Royal’ colourway in particular focuses on clear contrasts and summery freshness, while the ‘Triple Black’ colourway, which is being released at the same time, impresses with its tone-on-tone look.
Two additional colourways have been announced: a bold Bright Orange with retro details and a mystical Black/Blue with a midnight gradient, which will be released shortly after the first drop. All models offer a comfortable wearing experience thanks to the combination of Air Max elements and reactive cushioning.
The Phoenix has the potential to build on the success of the Air Max 270, while bringing enough fresh air to write a new chapter in the history of Air Max.
When is the release date for the Nike Air Max Phoenix ‘White/Royal’?
The Nike Air Max Phoenix ‘White/Royal’ will be released on 3 July 2025 at a price of €135.
Where can I buy the Nike Air Max Phoenix ‘White/Royal’?
You can get it at Nike.com and selected Nike retailers. As always, Grailify will keep you well informed with push notifications, release overviews and shop links.