Puma LaFrancé Amour "Red"

TLDR: PUMA and LaMelo Ball present their first lifestyle sneaker collaboration, the LaFrancé, which will be released on 17 May 2024 at PUMA and at selected retailers on 1 May. This sneaker is inspired by the skate culture of the 90s and early 2000s with its chunky silhouette and bold "Amour" colourway.

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In a significant move for PUMA and NBA star LaMelo Ball, the pair have unveiled the LaFrancé, a lifestyle sneaker that embodies LaMelo's bold, oversized style. Inspired by chunky skate shoes of the past, the LaFrancé features a dramatically oversized design with exaggerated proportions, chunky zigzag lace fastening and extremely wide laces. Notably, the sneaker features well-padded mega tongue branding with "LF" and "La France" and an ultra-thick sole with oval graphics symbolising Melo's unique lifestyle.

The PUMA LaFrancé will be launched on 17 May 2024. The sneakers will drop at selected retailers such as BSTN on 1 May.

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