TLDR: PUMA and LaMelo Ball present their first lifestyle sneaker collaboration, the LaFrancé, which will be released on 17 May 2024 at PUMA and at selected retailers on 1 May. This sneaker is inspired by the skate culture of the 90s and early 2000s with its chunky silhouette and bold "Amour" colourway.
In a significant move for PUMA and NBA star LaMelo Ball, the pair have unveiled the LaFrancé, a lifestyle sneaker that embodies LaMelo's bold, oversized style. Inspired by chunky skate shoes of the past, the LaFrancé features a dramatically oversized design with exaggerated proportions, chunky zigzag lace fastening and extremely wide laces. Notably, the sneaker features well-padded mega tongue branding with "LF" and "La France" and an ultra-thick sole with oval graphics symbolising Melo's unique lifestyle.
When will the PUMA LaFrancé be released?
The PUMA LaFrancé will be launched on 17 May 2024. The sneakers will drop at selected retailers such as BSTN on 1 May.
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