Soulja Boy Drops His Own Shoe Brand "Soulja Stars"
This time, we are talking about a rapper who is not a collaborator. Soulja Boy has shown up in the News Feed today with his own shoe collection. The "Crank That" rapper is dropping it through AliveShoes, a platform that offers "professional resources to design and launch a shoe collection from scratch." Both logistics and production take place in Le Marche, Italy.
To start, Soulja Boy has designed three colourways at once, each priced at 279€. They are made of high-quality leather and feature unique details. The construction of the Soulja Star is also unusual, as the sneakers do not have ordinary laces. Two Velcro straps tie the shoes up, while several stars give the sneakers a rock aesthetic.
Other details also include an extended tongue with "$OULJA" branding and a zebra pattern on the white pair. Other pairs, however, are less eye-catching. Each shoe also features a distinctive silver shoebox design with a $OULJA logo.
Where to Buy the New Soulja Stars by Soulja Boy
Soulja Boy last checked in on Instagram with the caption, "The first rapper who can't tie his own shoes." You can now buy the new Soulja Stars by Soulja Boy at the AliveShoes online shop. Check out the link here.