TLDR: Nike steps further into the digital age with the Air Force 1 Low "404 Error" supported by .SWOOSH, fusing digital culture with physical sneaker art. This Summer 2024 release features a minimalist Racer Blue patent upper without the classic Swoosh, adorned with playful "404 Error" messages that dip into web culture. A price and other release details are unknown, but the sneakers will reportedly drop for €150 and will only be available to .Swoosh members.

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Nike and .SWOOSH break new ground with their latest collaboration, the Air Force 1 Low "404 Error". This innovative design strips the iconic silhouette down to its basics, with a vibrant racer blue patent upper and an exploration of digital culture through its "404 Error" theme, which symbolises the well-known website error message.

The "404 Error" sneaker features a non-visible Swoosh, but captures attention with its creative messaging and design, including a central stitching on the medial side, .SWOOSH-marked lace dubraes and an insole that continues the digital narrative with a blue screen-inspired design and binary code. The package is completed with an inverted Air Force 1 box that turns the sneaker packaging on its head with a design.

The .SWOOSH x Nike Air Force 1 Low "404 Error" is planned for a launch in summer 2024.

This exclusive release is rumoured to be available to .swoosh members.