What is Nike .SWOOSH? | Grailify
What is Nike .SWOOSH?

What is Nike .SWOOSH?

Have you heard of .SWOOSH? Nike's digital platform now has over 330,000 members and is dropping its first digital collection: Our Force 1 (OF1). Co-curated by the .SWOOSH community and built for the digital generation, the collection pays homage to Nike's first 50 years and the creativity and versatility of the Air Force 1. Completely devoid of physical products, this collection creates community and uses cutting-edge technology to shape the future of sport.
On the way to the OF1 collection, you have the choice of two digital "boxes": the Classic Remix Box and the New Wave Box. Each box costs $19.82 and includes an Our Force 1, a digital version of one of the most popular Air Force 1s. In the Classic Remix Box, as a .SWOOSH member, you have the chance to grab a favourite classic from the archive of AF1s from 1982 to 2006. Or it could be a unique, individual AF1 with nostalgic flair. In the New Wave Box, members can unlock a classic archive from 2007 or later, or an expressive customised AF1 with a futuristic twist. Across both boxes, you'll find co-created AF1s from the four .SWOOSH "Your Force 1" winners.
"The OF1 collection shows how Nike continues to innovate at the intersection of play and culture for the future of sport," said Ron Faris, GM of Nike Virtual Studios. "We are exploring new ways to tell stories and create relationships while removing the barriers and limitations of physical products. As more members choose to express themselves across physical and digital worlds, .SWOOSH is the marketplace of the future."
Nike has created multiple entry points for purchasing an OF1 box. On April 18th, Nike will offer randomly selected .SWOOSH members AF1 posters on SWOOSH.NIKE; On May 8th, this group will be the first to access OF1 sales. General access opens on May 10th for the entire .SWOOSH community to purchase an OF1 virtual creation. .SWOOSH members will be notified when they can open their OF1 box and which Our Force One shoes it contains. Shortly after opening their OF1 box, each Virtual creation will come with a 3D file that the owner can download and use to express themselves in new ways. In the near future, .SWOOSH will introduce more new utilities and benefits for these unique Nike Virtual creations, such as exclusive physical products or experiences.
.SWOOSH is still in closed beta to create a fair and secure platform, but you can register to become a .SWOOSH member by going to welcome.swoosh.nike. To keep up to date with the OF1 collection, follow the dotSwoosh blog on Medium and @dotSWOOSH on Twitter. Be one of the first to become part of this unique community and don't miss the chance to be part of the future of retail.

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