NIKE, Inc. Fortifies Business with Acquisition of Analytics and Demand Sensing Firm Celect
The latest acquisition of Celect by NIKE, Inc. is one of the bold moves the company has done in order to strengthen its business in terms of predictive retail analytics as well as the area of demand sensing. Based in Boston, acquiring Celect is meant to help NIKE, Inc. with its direct offense strategy in order to cater to consumers' personal needs and preferences on a much larger scale.
“With the acquisition of Celect, Nike greatly accelerates our digital advantage by adding a platform developed by world-class data scientists.” said Eric Sprunk, NIKE, Inc. Chief Operating Officer. “As demand for our product grows, we must be insight-driven, data-optimized and hyper-focused on consumer behavior. This is how we serve consumers more personally at scale.”
Celect is founded back in 2013 and a company that carries with it an impressive list of achievements when it comes to intellectual property in the field of software engineering and data science. Celect uses a cloud-based system that gives insights when it comes to proprietary innovations, helping retailers work on their inventory more efficiently across various channels and environments by implementing a hyperlocal forecasting technique that analyzes trends in consumer demands.
Nike's co-founders, together with the Global Operations Team, will integrate Celect's team within the company, and the employees will be resuming as tenured professors of Massachusetts Institute of Technology (MIT), providing consultancy services for Nike on a regular basis.
“We’re thrilled to be joining the Nike team, adding our unique and innovative capabilities to the data and analytics foundation they’ve been building over the years,” said John Andrews, Celect CEO.
This will definitely be a big boost for NIke's future sales and will help them stay on top of their game. For more important updates such as this, download our Grailify app. You will never miss the latest news on all things related to the sneaker world.
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