Update 30.08.2023

The coveted Jordan classic has been reinterpreted by Colombia's greatest artist. Here's a first look at the J Balvin x Air Jordan 3 "Rio". Summer 2024 will be hot with these bright and eye-catching colours.

Original article 25.07.2023

Mark your calendars for summer 2024, because J Balvin brings another hot collaboration with Jordan Brand. This time it's the Air Jordan 3 "Rio", named after his newborn son. Although we don't know the exact design details yet, we can expect some sentimental elements inspired by his young son. This will be the fourth sneaker from the Latin Grammy award winner, who has been making a splash in the sneaker world since his first release in December 2020.

Although no images have been leaked yet, it will most likely feature a black base with tiered detailing on the midsole, transparent heel tabs and the J Balvin logo. Unique elements reminiscent of Rio will also be present. So stay tuned for more updates as the release date approaches. Currently, insiders believe that the sneakers will be released in the summer of 2024.