MSFTSrep x New Balance 0.01 "Grey" Edition Brings Back Jaden's Creative Vision and Sustainable Design in 2024

TLDR: Jaden Smith and MSFTSrep continue their collaborative journey with New Balance by announcing a new colourway of the MSFTSrep x New Balance 0.01 for 2024. Following Jaden Smith's appearance at Coachella last year, where he debuted this sneaker, a "Grey" edition is now coming with a mix of mesh, suede and leather. This version comes in various shades of grey with white New Balance and MSFTSrep branding and an artificially aged white midsole. Although no exact release date has been set, the sneaker is expected to be available for €110 through New Balance and select retailers.

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The MSFTSrep x New Balance 0.01 "Grey" edition picks up on Jaden Smith's vision of sustainable and fashionable design and extends the partnership between the artist and the sneaker brand. Inspired by Jaden's avant-garde approach and his connection to skateboarding, this sneaker combines traditional New Balance colour treatments with progressive design.

The use of pre-aged sole units and the mix of different materials in the upper give the sneaker a vintage yet futuristic aesthetic. The "Grey" edition follows a more subdued colour palette compared to Jaden's previous, more vibrant designs, highlighting the sneaker's versatility and adaptability for different occasions.

Although an exact release date has yet to be announced, the "Grey" edition is scheduled for release in 2024. Sneakerheads should keep an eye on the official channels of New Balance and selected retailers so as not to miss the launch.

This sneaker will be available in selected shops and online at MSFTSrep and newbalance.com.