Travis Scott: Everything you need to know about the hype surrounding La Flame

Travis Scott, born on 30 April 1991 in Houston, Texas, has made an unprecedented rise in just a few years. Today, the 33-year-old is not just a musician, but a true icon who combines music, fashion and pop culture.

His career began with small steps, but his talent and vision quickly catapulted him to the top of the entertainment world. In addition to his success as a rapper and producer, Travis is also in demand as a designer - particularly through his collaborations with brands such as Nike, Dior and McDonald's. Each of his sneaker drops causes chaos worldwide and sells out within seconds.

But Travis is more than just an artist. With his ability to create innovative music and designs, he has built his own brand around his name. He epitomises the zeitgeist of his generation and inspires millions with his unmistakable style and unbridled ambition.

Behind the artist Travis Scott is Jacques Webster Jr, a multi-talented artist who performs under pseudonyms such as Travi$ Scott, La Flame or Cactus Jack. His names have long been synonymous with ground-breaking music, innovative style and boundless creativity.

One of his biggest musical milestones is the collaboration with Kendrick Lamar on ‘Goosebumps’, a track from his album Birds in the Trap Sing McKnight. The mutual respect between the two artists is palpable and is reflected in the perfection of the song.

Travis Scott has also reached impressive heights financially. While his fortune was estimated at 8 million dollars in 2018, it is now likely to be far higher thanks to mega-collaborations with brands such as Nike, Dior and McDonald's. These partnerships have not only strengthened his financial position, but have also established him as a fashion and cultural icon.

At 177cm tall, Travis Scott may not seem huge, but his personality and influence on pop culture are gigantic. As a musician and entrepreneur, he has managed to create a brand that inspires and fascinates millions of people around the world.

Travis Scott has not only taken the music and fashion world by storm, but has also repeatedly made headlines in his private life. From 2017 until the end of 2022, he was in a relationship with entrepreneur and reality TV star Kylie Jenner. During their relationship, the two became parents to two children: daughter Stormi, born in February 2018, and son Aire, born in February 2022. Together, they became one of the most influential couples in pop culture and supported each other in their careers - be it with Travis' music projects or Kylie's cosmetics empire. Despite their separation, they remain on friendly terms and are focussing on raising their children together.

But Travis also made headlines before Kylie: rumours of a possible romance with Rihanna circulated in 2015. Several joint appearances and intimate photos from a club fuelled speculation. Neither Travis nor Rihanna ever confirmed a relationship, making the story one of the great mysteries of the celebrity world to this day.

Travis Scott and Kanye West not only have a creative collaboration, but also a personal relationship. In 2013, Travis was signed by Kanye to G.O.O.D. Music, which is considered one of the decisive steps in his career. Kanye not only became a mentor, but also a distant family member through Travis' relationship with Kylie Jenner. These family ties and joint projects have made Travis an integral part of the Kardashian-West cosmos.

However, the story is not without its potential tensions. Before Kylie met Travis, she was in a relationship with rapper Tyga for over two years. After breaking up with Tyga, her relationship with Travis began - which led to speculation about a possible beef between the two. In Tyga's song ‘Chandeliers’, Travis is alluded to in a few lines, which further fuelled the rumour mill. However, it remains unclear whether there is actually tension between Travis and Tyga or whether it is just musical innuendo.

Travis Scott has established himself as one of the most influential names in the sneaker game. His collaborations with Nike and Jordan Brand have produced iconic styles that regularly sell out in record time and fetch high prices on resale platforms such as StockX and KLEKT. Here's an overview of some of his most coveted releases:

Travis Scott x Air Jordan 4 ‘Cactus Jack’ (09/06/2018)
This model marks the beginning of Travis' sneaker dominance. The blue suede silhouette with red accents and retro vibes starts today at around €1072.

Travis Scott x Air Jordan 1 High OG ‘Cactus Jack’ (11/05/2019)
The iconic inverted Swoosh makes this sneaker one of the most coveted models ever - with a starting price of €1190.

Travis Scott x Nike Air Force 1 ‘Cactus Jack’ (16/11/2019)
This model combines different materials and patterns and remains a more affordable choice with a starting price of €355.

Travis Scott x Nike SB Dunk Low (29/02/2020)
The mix of paisley pattern and chequered elements makes this sneaker a highlight for fans and collectors - available from €1030.

Travis Scott x Fragment x Air Jordan 1 Low (13/08/2021)
The collaboration with Fragment Design adds a luxurious touch and is available from €974.

Travis Scott x Air Jordan 1 Low OG ‘Triple Black’ (15/12/2022)
Minimalist but powerful - this low-top version is available from €634.

Some of his most coveted models have fetched impressive prices on resale platforms. Here are the three most expensive sneaker collaborations that cemented his status as a style icon:

Travis Scott x Fragment x Air Jordan 1 High OG (29/07/2021)
With a starting price of €2065, this triple collaboration tops the list. The mix of Fragment's iconic colour palette and Travis' inverted Swoosh makes this sneaker an absolute collector's item.

Travis Scott x Nike Air Force 1 Low (03.12.2017)
As one of Travis' first collaborations, this version of the Air Force 1 impresses with interchangeable swooshes and minimalist details. With a price starting at €1456, it remains a milestone in his sneaker history.

Travis Scott x Air Jordan 1 Low OG ‘Reverse Mocha’ (21/07/2022)
The ‘Reverse Mocha’ version combines earthy colour tones with the typical Travis style and is priced from €1069.

Not all of Travis Scott's sneaker collaborations achieve the same hype or price as the top models. Some releases, while cool in design, have received less attention on the resale market. Here are some less sought-after Travis Scott sneakers:

Travis Scott x Nike Air Max 270 React ‘Cactus Trails’ (29/05/2020)
Price: from 200 €
This model gives the Air Max 270 React silhouette a worn look with earthy tones and vintage elements. Although it was recognised by the community, it never achieved the same hype as the Air Jordan range.

Travis Scott x Nike Air Trainer 1 SP (27/05/2022)
Price: from 140 €
The Air Trainer 1 collaboration was released in various colourways such as ‘Grey Haze’ and ‘Archaeo Brown’. Despite innovative features such as the removable protective cover, demand lagged behind other Travis designs.

On 19 December 2023, the time had finally come: Travis Scott and Nike released the long-awaited Mac Attack ‘Cactus Jack’. Originally designed as a tennis shoe for John McEnroe in the 80s, the Mac Attack celebrates its big comeback in the Cactus Jack version - with the iconic Travis twist, of course.

The sneaker comes with a grey mesh upper, combined with black leather details and of course the legendary Reverse Swoosh logo on the side. The ‘Cactus Jack’ branding on the heel and a two-tone tongue add an extra Travis vibe. The mix of retro and modern street style is simply on point.

And the best thing? The shoe was even fairly priced at €120. But as always with Travis releases, they sold out faster than you can say ‘Cactus Jack’. If you missed out on the shoe, you should take a look at the reseller platforms - but be careful, the prices there are skyrocketing.