Footshop Sale: 25% OFF EVERYTHING

Footshop can be perceived as an institution. Especially in the Czech capital Prague, where the headquarters of the retailer is located, every single sneakerhead is aware of the store offering all the hyped and limited sneaker releases. But what about the history of the retailer?

At an age of eleven years, Peter spent all of his savings on the Osiris D3 trainer. At this point, he already has been skating for about two years and experimented with graffiti. Thanks to the Skateclub TSC he was introduced to their webdesign. Later, Peter began to organise dozens of Hip-Hop concerts. After moving to Prague in 2008, he started studying and made a living from online marketing. In 2011, he decided to combine all of his interests, which ultimately resulted in the foundation of Footshop - a company that addresses sneakers, creativity and urban lifestyle.

Kovo came to Footshop as a graphics designer. He had the idea to replace the skateboarding sneakers with lifestyle shoes - which resulted in the progressive inclusion of brands like adidas, Nike, Asics and many more. In 2015, the company made a big step forward, as Footshop joined the adidas Consortium family and was introduced into the world of premium sneaker stores. At that point, the Czech Republic received access to a very limited range of adidas sneakers, including the Yeezy line by Kanye West. To properly contribute to this huge success, many world famous brands reacted, which made global distribution of brands like Reebok, Vans and Puma possible - while keeping many other important manufactures.