Jordan Brand Spring 2022 Collection
Dennis
This entry was published by Dennis. He is the newest addition to the Grailify team and he provides you with the most important sneaker news every day.
2021-12-22
Just before the new year, Jordan Brand has announced their new collection for next season. The Jordan Brand Spring 2022 collection features a variety of different silhouettes and colourways that you might want to add to your daily rotation. Check out all the sneakers from Air Jordan's latest collection here.
The Jordan label has many opportunities and possibilities to offer to its community, as the legacy of Michael Jordan is vast. The legendary basketball player himself wore many silhouettes on the basketball court, and he even created phenomenal memories with a few colourways. Thanks to good research and observation, the brand is calculating its every move and ensuring that the hype and legacy of the GOAT remains.
But how can a brand built on old sneakers actually be so innovative and modern? Every Jordan Brand release represents a connection to history, and it does so thanks to deep, multi-faceted intent and teamwork. Through this philosophy, Jordan creates a sense of curiosity for sneakerheads new and old.
"We don't want to release these OG colours randomly," says Donald Kelsey, Jordan Brand Product Director, Global Retro Line. "They have to be tied to MJ's story in some way. Our team makes it a point to connect the dots when these OG models or colourways are released. Die-hard fans can see that we care about preserving history, while new fans are invited to satisfy their curiosity and explore the reasons behind the timing. Why now? Why this shoe? Then, the answers come naturally. We never launch a retro shoe in isolation."
Jordan Brand's recent collections have shown that the plan has been perfectly executed. The capsules are getting better and better at celebrating Michael Jordan's past. But what can we expect in the Jordan Brand Spring 2022 collection? Jordan Brand is likely to celebrate the 25th anniversary of the Air Jordan 12 in a very big way in the new year. Kicking things off is the Air Jordan 12 Retro "Playoff" in its OG colourway, which made its debut in Cleveland during the All-Star Weekend in 1997.
Check out the other sneakers from the new collection below. The new Jordan Brand Spring 2022 collection will feature Air Jordan 1, Air Jordan 3, Air Jordan 4, and other silhouettes. Stay up to date with Grailify and get the free app now. There, you'll find all the releases and news on the hottest and latest sneakers.
