TLDR: LaMelo Ball and Puma are launching two new colourways of the LaFrancé lifestyle sneaker on 5 July 2024. The "Untouchable" and "Moment" models cost €120 each and are characterised by an eye-catching Y2K aesthetic and chunky skate design.

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Building on the success of LaMelo Ball's first signature lifestyle sneaker with Puma, the LaFrancé, two new colourways will be released on 5 July. The LaFrancé line, known for its eye-catching, skate-inspired design, now includes the "Untouchable" and "Moment" models.

The "Untouchable" colourway presents a predominantly black design with bright pink accents in the oval cut-outs and branding on the outsole. The "Moment" colourway offers a more neutral look with sand tones contrasted by dark brown text under the sole. Both sneakers utilise traditional leather, adding to their appeal with a mix of streetwear and high-fashion elements. Key features include embossed midsole details, a large TPU pull tab on the heel and the text "Puma LaFrancé" on the outsoles.

The LaMelo Ball x Puma LaFrancé "Untouchable" and "Moment" colourways will release on 5 July 2024. Each pair costs €120.

You can buy the LaMelo Ball x Puma LaFrancé sneakers on puma.com and at selected retailers worldwide. Stay up to date with Grailify for the latest release information.