Shaq and Pepsi Celebrate 32 Years with Exclusive Reebok Shaq Attaq Custom Sneakers

TLDR: To celebrate a 32-year partnership, Shaquille O'Neal, Pepsi and The Shoe Surgeon have unveiled the Pepsi 'SNEAK'ER', a customised version of the Reebok Shaq Attaq sneakers. These exclusive size 22 sneakers feature a unique Pepsi colour design and a pocket for a mini Pepsi can on the heel. Fans have until 25 February 2024 to win one of twenty-two pairs in a social media competition.

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To celebrate the long-standing partnership between NBA Hall of Famer Shaquille O'Neal and Pepsi, a unique collaboration has produced the Pepsi 'SNEAK'ER', a customised version of the Reebok Shaq Attaq. This special edition, created by The Shoe Surgeon, honours their 32-year association with special features that reflect both Shaq's iconic status and the Pepsi brand.

The sneakers, straight from Shaq's personal collection, showcase the vibrant Pepsi colour scheme in red, blue and black, with the Pepsi logo prominently displayed on the tongue air pump. A particular highlight is the customised compartment on the heel, designed to hold a mini Pepsi can, showing a mix of creativity and utility.

While the customised Reebok Shaq Attaq sneakers from Pepsi are not for general sale, fans have the opportunity to win one of twenty-two pairs by entering a social media competition until 25 February 2024.

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The exclusive Pepsi 'SNEAK'ER' is not for sale, but can be won by sharing your love of Pepsi Minis on social media with the hashtags #PepsiMinis and #Sweepstakes. This limited edition sneaker celebrates the creative innovation and cultural significance of the partnership between Shaq, Pepsi and The Shoe Surgeon.

For those who want to stay up to date with the latest sneaker releases and collaborations, Grailify is your first port of call to make sure you never miss out on limited edition drops like the Pepsi 'SNEAK'ER'.