Yeezy Sneakers from adidas Generate $565 Million in Orders | Grailify
Yeezy Sneakers from adidas Generate $565 Million in Orders

Yeezy Sneakers from adidas Generate $565 Million in Orders

Have you heard about the adidas Yeezy sneakers? Orders worth $565 million for 4 million pairs have come in - that's insane! The hype was so great that the company couldn't meet the demand, especially in certain sizes and for the most popular models. However, it hasn't been all sunshine at adidas lately. The CEO recently announced a $441 million year-on-year decline in sales due to the 2022 controversy with Kanye West. Still, the company managed to flip its remaining shares and avoid an operating loss of $772 million. A rollercoaster ride for adidas.

Reports of another wave of Yeezy sneaker releases made the rounds last week, creating excitement in the sneaker scene. adidas and major retailers, including global sneaker chain Foot Locker, are apparently preparing to start selling Yeezy Boost 350 V2, Yeezy Slides and other styles as early as August. This long-awaited release could be a turning point for adidas, boosting sales by capitalising on the Yeezy sneakers' continued popularity in the market.

Source by  Financial Times 

Latest Sneaker News