Jon Wexler of adidas Becomes the New Head of Yeezy
We'll surely be hearing more from Jon Wexler soon, as the Vice President of Marketing and Entertainment has just become the new head of Yeezy. At this time, we're still awaiting official confirmation from him or from adidas, but rumour has it that it's about to come out soon.
Jon Wexler is considered the "Architect of the Kanye West Partnership" in 2013 and is no doubt instrumental to the massive revival of adidas within the lifestyle sector.
So far, Jon Wexler's LinkedIn profile still shows "Vice President - Global Entertainment and Influencer" Among his most important contributions are the collaborations with Kanye West and Pharrell Williams.
To this day, many people believe that Jon is actually the one responsible for Kanye's transformation. Although Kanye is a former partner of Nike, he has been an integral part of the adidas family for many years. He's the one to thank for the Yeezys, which he always advertises in his social media channels.
Back then, Jon Wexler and Kanye West were already seen together. And, according to Kanye, Jon was his ultimate rescue at that time.
"I have to talk about how Jon basically saved my life," West said. "I think as a creator it doesn't matter how big your house is, how big your name is, your job is to make it while you're here, and if someone stands in the way, you have to burn it to the ground," continued Kanye West 2015 as he accepts the 2015 Shoe Award.
Jon Wexler joined adidas in 2006 as Brand Manager. To date, he now happens to be one of adidas' most influential employees. We'll continue to keep an eye on Wexler's LinkedIn profile and let you know once there are any changes.
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