After 25 Years, Reebok's Instapump Fury Gets a BOOST Upgrade |
After 25 Years, Reebok's Instapump Fury Gets a BOOST Upgrade

After 25 Years, Reebok's Instapump Fury Gets a BOOST Upgrade

Every sporting goods manufacturer must have every brand’s ultimate classic that has been on the market for years, one that has received countless colourways. For Reebok, there’s no doubt it’s the Instapump Fury. This original creation from everyone’s favourite American brand is already 25 years old! Now, this next iteration will take the Instapump Fury to a whole new level as the classic sneaker prepares to get an upgrade from its parent company adidas.

“The Reebok ‘Instapump Fury BOOST’ is exactly what we would have tried in 1994 if we had had the technology," says Steven Smith, designer of Instapump Fury. "We have always experimented to find the best possible damping system. It's great to build a hybrid of the best technologies from both brands."

Since its early years, the Instapump Fury has earned its rep as a popular sports shoe. That may still be the case for everyone today. Today, adidas' famous Boost technology is designed to revive the classic silhouette.

"When the Instapump Fury came on the market in 1994, there was no similar sports shoe. It still feels ambitious and experimental today," says Kelly Hibler, General Manager at Reebok Classic. "Now, 25 years later, the Instapump Fury is ready for reinvention."

Don't miss the next updates on the Reebok Instapump Fury BOOST! 

If you want to be in the loop about the upcoming Instapump Fury BOOST, you should register at pump x Boost. Those guys will let you know as soon as the latest news is out. You can keep an eye out for the next updates as usual with our Grailify app.

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