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ASICS Sneaker Releases

ASICS
In 1949, the Japanese athletics company was founded by Kihachiro Onitsuka. Ontitsuka started manufacturing basketball shoes in his hometown of Kobe, Japan.

In the early stages, the company focused mainly on creating basketball shoes, but quickly expanded into other sports. It wasn't until 1977 that the founder merged with the GTO and JELENK companies to create ASICS as we know it today. Since the founding, numerous sports have now been added for which Onitsuka has produced shoes: football, running, tennis, and martial arts, to name a few.

ASICS' Famous Motto

"Anima Sana In Corpore Sano" is ASICS' famous motto, which is also printed on all shoe boxes. ASICS is thus an acronym formed from this motto. Translated, it means something like "a healthy mind in a healthy body." That's definitely a promising motto!

As we have now learned, ASICS has a very special corporate philosophy that is taken into account with every new sneaker. Over 20 years ago, the company founded an institute in which scientists, athletes, and coaches work together to produce technological innovations in the field of sports shoes and sportswear. The goal is to improve the performance of professional and recreational athletes around the world.

But ASICS has much more to offer than just great running shoes! In recent years, more and more sneakers suitable for everyday use have come into the market — ones that do not conform to the standard look of a running shoe. Perfect examples are the GEL-DIABLO™ or GEL-LYTE™ sneakers, which are comfortable and stylish at the same time. High-quality materials are used, including elements made of nubuck leather.

The 3 most popular sneakers from ASICS

ASICS GEL-Lyte III: The company's history, which now spans over 76 years, has naturally produced a number of classics that the nostalgic sneaker fan will always have on their radar. One of these icons is the GEL-Lyte III, which was first released in 1990. The split tongue and the slightly thicker sole are the main distinguishing features of this silhouette. At that time, the GEL-Lyte III was still a very popular running shoe because it offered the runner very good cushioning and stability for that time. Nowadays, the silhouette lives on as a retro sneaker loved worldwide and has been expanded and relaunched in countless collaborations.

ASICS GEL-Kayano: The GEL-Kayano line is one of ASICS' best known and longest running shoe collections. The shoes are known for their excellent cushioning and stability and are appreciated by runners all over the world.

ASICS GEL-Quantum: The GEL-Quantum series combines athletic performance with modern design. These shoes offer a mix of cushioning and responsiveness and are suitable for both sports and everyday wear.
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ASICS US6-S GEL-Kinetic Fluent "Vanilla"

 
€210

2025-08-08

ASICS US6-S GEL-Kinetic Fluent "Cayenne"

 
€210

2025-08-08

ASICS US6-S GEL-Kinetic Fluent "Glacier Grey"

 
€209

2025-08-08

ASICS Gel-Quantum 360 I Habanero

 
€190

2025-08-01

Asics Gel-Quantum 360 AMP "Pale Oak"

 
€179

2025-07-20

Asics Gel-Quantum 360 AMP "Grey"

 
€179

2025-07-20

BSTN x Asics GEL-Kayano 12.1 Cream "10th Anniversary"

 
€180

2025-07-11

BSTN x Asics GEL-Kayano 12.1 "10th Anniversary"

 
€180

2025-07-11

Cecilie Bahnsen x Asics Gel-Cumulus 16 "Floral Pack Black"

 
€175

2025-07-11

Cecilie Bahnsen x Asics Gel-Cumulus 16 "Floral Pack Ivory"

 
€175

2025-07-11

Cecilie Bahnsen x Asics Gel-Cumulus 16 "Floral Pack Glacier Grey"

 
€166

2025-07-11

JJJJound x Asics Gel-Quantum 360 "White"

 
€168

2025-07-03

Asics Gel-NYC "Polar Night"

 
€149

2025-07-01

Asics Gel-NYC "Terracotta"

 
€149

2025-07-01

Asics Gel-NYC "Cloud Grey"

 
€150

2025-06-25

Asics Gel-Kayano 14 "White"

 
€148

2025-06-14

Asics Gel-1130 "Pale Oak/Menthol"

 
€100

2025-06-12

Asics Gel-NYC "Cream/Fossil"

 
€113

2025-06-12

Asics GEL-DS Trainer 14 "Terracotta"

 
€120 €102

2025-06-01

Asics GEL-DS Trainer 14 "Airy Blue"

 
€120 €99

2025-06-01

Asics GEL-Kinetic Fluent "Smoke Grey"

 
€170

2025-06-01

Asics Gel-NYC "Smoke Grey"

 
€114

2025-06-01

Asics GEL-1130 "Restful Teal"

 
€100 €80

2025-06-01

Asics GT-2160 "Soft Yellow"

 
€130 €111

2025-06-01

Asics Gel-1130 "Dried Leaf Green"

 
€68

2025-06-01

Asics Gel-Nimbus 10.1 "Pidemont Grey"

 
€170 €144

2025-06-01

Asics GEL-1130 "Green Apple"

 
€99

2025-06-01

Temptation Vacation x Asics GEL-DS Trainer 14

 
€140

2025-05-30

ASICS Gel-NYC "Brown"

 
€160

2025-05-27

Asics Gel-NYC "Glacier Grey"

 
€139

2025-05-19

Asics Gel-NYC "Steeple Grey"

 
€112

2025-05-19

Asics Gel-NYC "Moonrock"

 
€114

2025-05-19

Cecilie Bahnsen x Asics Gel-Kayano 20 "Vanilla"

 
€399

2025-05-16

Cecilie Bahnsen x Asics Gel-Kayano 20 "Olive Canvas"

 
€335

2025-05-16

Kiko Kostadinov x ASICS UB10-S GEL-KAYANO 20 "Moss"

 
€100

2025-05-02

Kiko Kostadinov x ASICS UB10-S GEL-KAYANO 20 "Indigo"

 
€200 €160

2025-05-02

Asics Gel-DS Trainer 14 "Pure Silver"

 
€120 €96

2025-04-25

Asics Gel-DS Trainer 14 "Tai Chi Yellow"

 
€120 €102

2025-04-25

Asics Gel-DS Trainer 14 "Lake Grey"

 
€120 €102

2025-04-25

Asics Gel-Kayano 14 "Fjord Grey"

 
€157

2025-04-23

Asics Gel-Nimbus 10.1 "Moonrock"

 
€150

2025-04-23

Story mfg. x Asics Gel-Venture 6 "Reddish Brown"

 
€161

2025-04-18

Story mfg. x Asics Gel-Venture 6 "Vanilla Violet Quartz"

 
€140 €112

2025-04-18

A.P.C. x Asics Gel-Kayano 14 "White"

 
€260

2025-04-05

A.P.C. x Asics Gel-Kayano 14 "Navy"

 
€200

2025-04-05

Asics JOG 100S "Cream"

 
€100 €85

2025-03-28

Hidden NY x ASICS Gel-NYC "White/Green"

 
€138

2025-03-26

Asics GEL-DS Trainer 14 "Lichen Rock"

 
€120 €96

2025-03-21