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PAM
P.A.M., short for Perks And Mini, is an Australian fashion and lifestyle label founded in 2000 by designer duo Misha Hollenbach and Shauna Toohey. P.A.M. is known for its eclectic and often experimental approach to fashion, combining influences from art, music and various subcultures to create unique and expressive collections.

The label is characterised by its unconventional approach to graphics and text, often using surreal and abstract designs. These can be found on a wide range of products, from clothing and accessories to home textiles.

P.A.M. and Puma

A notable example of P.A.M.'s ability to create innovative fashion is its collaboration with Puma in 2022, which resulted in a collection that combined Puma's sporty aesthetic with P.A.M.'s artistic and avant-garde vision. The collection included clothing, footwear and accessories characterised by futuristic designs and vibrant patterns. This collaboration not only demonstrated P.A.M.'s ability to push boundaries and break away from traditional fashion concepts, but also their talent for reaching new creative heights through partnerships.

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