Creative Fusion for Peak Performance and Durability in the new lemlem x PUMA Collection
Dennis
This entry was published by Dennis. He is the newest addition to the Grailify team and he provides you with the most important sneaker news every day.
2023-08-23
PUMA today announced a unique collaboration with lemlem, the clothing and swimwear label founded by supermodel Liya Kebede in Africa. The collection combines lemlem's distinctive aesthetic, vibrant colours and patterns with PUMA's innovative vision for sportswear to create a powerful look that exudes premium performance.
The new lemlem x PUMA collection includes both apparel and footwear. Of particular note are the PUMA x lemlem PWR XX NITRO, the PUMA x lemlem Low Impact Bra, the PUMA x lemlem HW ⅞ Tight and the PUMA x lemlem Anorak.
The new lemlem x PUMA collection includes both apparel and footwear. Of particular note are the PUMA x lemlem PWR XX NITRO, the PUMA x lemlem Low Impact Bra, the PUMA x lemlem HW ⅞ Tight and the PUMA x lemlem Anorak.
"This collection was inspired by the clothes we wear during and between workouts," says Liya Kebede, founder of lemlem. "It shows how the worlds of sport and fashion come together and how we want to inspire women all over the world. I'm very excited about what's to come on our journey together - this is just the beginning."
The collection convinces with a unique combination of style, performance and superior wearing comfort. Both brands focus on a sustainable concept and use fabrics that are made of at least 20 percent recycled material for the activewear. From 25 August, the PUMA x LEMLEM collection will be available at puma.com, lemlem.com, the PUMA NYC flagship store and selected retail stores worldwide.
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